Student and Faculty Login
SchoolsInterdisciplinary Faculty for Sciences, Health and Society

Atar Brosh

Short Professional Introduction

Senior Lecturer, Industrial Designer, and Practice-Based Design Researcher

Atar Brosh is an industrial designer and senior lecturer whose work focuses on the intersection of design, digital manufacturing, and small-scale production systems. His long-term research project, Frame Story, investigates bicycle frame design as a platform for exploring geometry, materials, fabrication technologies, and distributed manufacturing cultures.

His academic and professional practice combines hands-on fabrication, parametric design methodologies, subtractive  manufacturing, additive manufacturing, and Laser Beam Welding (LBW). Alongside his independent research, he developed and teaches The Human Machine — a studio course centered on the planning and construction of functional bicycle frames as a framework for design research and experimental pedagogy.

Areas of Expertise

  • Bicycle Frame Design and Fabrication 

  • Parametric Digital Manufacturing (CNC, 3D Printing) 

  • Tiny Factory Principles and Localized Production 

  • Laser Beam Welding (LBW) in Small-Scale Manufacturing 

  • Practice-Based Design Research and Pedagogy

Lectures & Workshops Available

The Human Machine: Bicycle Frame as a Design Research Platform

A lecture presenting a long-term design research project based on the development of over twenty bicycle frames. The session examines the relationship between geometry, material, fabrication, and iterative development through hands-on making.

Participants will explore bicycle frame construction as a platform for long-term design research and practice-based learning. The lecture introduces approaches that combine digital fabrication, material experimentation, and reflective practice as interconnected components of the design process.

By the end of the session, participants will gain insight into how physical production can function as a research methodology within both independent and academic contexts.

Format: Lecture / Seminar / Studio Critique
Duration: 60–90 min / Half Day
Suitable for: Industrial Design / Product Design / MA Design Programs / Interdisciplinary Programs

Parametric Design and Digital Fabrication

An introduction to parametric thinking in industrial design and its connection to digital manufacturing processes such as CNC machining and additive manufacturing. The lecture demonstrates how design data can directly inform fabrication workflows.

Participants will explore the relationship between parametric design methodologies and digital fabrication technologies through practical examples and case studies. The session focuses on how geometric logic, fabrication constraints, and production workflows can be integrated into a continuous design-to-production process.

Participants will develop an understanding of how parametric thinking supports customization, iterative development, and small-scale manufacturing within contemporary industrial design practice.

Format: Lecture / Workshop / Seminar
Duration: 60–90 min / Half Day / 1–5 days
Suitable for: Industrial Design / Product Design / Architecture / Digital Fabrication Programs / MA Students

Tiny Factory: Distributed Manufacturing and Self-Production

A lecture exploring small-scale production systems, localized manufacturing, and independent fabrication methodologies. The session presents the Tiny Factory model as an alternative framework for design practice and production.

Participants will examine approaches to distributed manufacturing based on compact fabrication environments, accessible digital tools, and self-production systems. The lecture explores how localized manufacturing technologies are reshaping the relationship between designer, workshop, and production process.

Participants will gain insight into emerging models of independent fabrication, iterative production workflows, and alternative manufacturing infrastructures.

Format: Lecture / Seminar / Workshop
Duration: 60–90 min / Half Day / 1–5 days
Suitable for: Industrial Design / Architecture / Interdisciplinary Programs / Sustainability-Oriented Programs / MA Students

 

Laser Beam Welding (LBW) for Designers and Makers

An introduction to handheld laser welding technologies and their implications for accessible manufacturing, rapid prototyping, and small-scale metal fabrication.

Participants will be introduced to handheld Laser Beam Welding (LBW) technologies and their integration into contemporary design and fabrication workflows. The session explores precision welding, material behavior, workflow integration, and the transition of laser welding technologies from industrial environments into accessible production systems.

Participants will develop a broader understanding of how advanced fabrication tools can influence design processes, prototyping methods, and small-scale manufacturing practices.

Format: Lecture / Demonstration / Workshop
Duration: 60–90 min / Half Day / 1–5 days
Suitable for: Industrial Design / Product Design / Digital Fabrication Programs / Maker Labs / Interdisciplinary Programs

Practice-Based Design Research and Experimental Pedagogy

A lecture focusing on the relationship between long-term independent research and academic teaching methodologies. The session addresses studio-based learning, iterative processes, and integrating fabrication into design education.

Participants will explore how long-term independent research can be translated into academic teaching frameworks and studio-based learning environments. The lecture examines approaches that integrate fabrication, experimentation, and iterative development into industrial design pedagogy.

By the end of the session, participants will gain insight into practice-based research methodologies and the relationship between making, teaching, and knowledge production within design education.

Format: Lecture / Seminar / Faculty Workshop / Studio Critique
Duration: 60–90 min / Half Day / Week-long studio
Suitable for: Industrial Design / Design Education Programs / MA Students / Faculty Development Programs / Interdisciplinary Programs

 

International Teaching & Collaboration Experience

  • Speaker at the Twenty-Second International Conference on Environmental, Cultural, Economic & Social Sustainability at University of the Aegean, presenting research on political design, sustainability, and digital culture (2026) 

  • Speaker at the Twentieth International Conference on Design Principles & Practices at Sapienza University of Rome, presenting Frame Story: Long Term Design Research – A Journey in Bicycle Design and Post-Industrial Fabrication (2026) 

  • Erasmus+ Teaching Mobility at Ludovika University of Public Service, delivering lectures on cross-disciplinary design, technology, and pedagogy (2026) 

  • Erasmus+ Teaching Mobility at Universidad Camilo José Cela (UCJC), presenting a series of lectures on sustainability and post-industrial design research methodologies (2025) 

  • Speaker at the Contemporary Israeli Design Exhibition in Taipei, presenting long-term bicycle design research (2016) 

  • Invited speaker at SIGGRAPH Art Gallery, presenting research on domestic fabrication and bicycle frame construction methodologies (2015)

Collaboration Interests

  • Practice-based and interdisciplinary design education

  • Digital fabrication and parametric manufacturing 

  • Tiny Factory systems and distributed production models 

  • Laser Beam Welding (LBW) and accessible manufacturing technologies 

  • Material experimentation and fabrication methodologies 

  • Sustainability and localized production systems 

  • Experimental studio pedagogies 

  • Design research integrating making, teaching, and technological development 

  • Cross-cultural and interdisciplinary collaborations in industrial design and fabrication research

Available Formats

  • Guest Lectures 

  • 1 Week Workshops

  • Design Sprints 

  • Studio Critiques 

  • Collaborative Studios 

  • Research Seminars 

  • Hybrid / Online Sessions 

 

Contact

Email address: atarbr@edu.jmc.ac.il 
Academic department / institution: Industrial Design Department at JMC
Portfolio Website link: https://sites.google.com/view/atar-brosh-portfolio/atar-brosh-portfolio 

LinkedIn Profile: http://www.linkdin.com/in/atarbrosh