Faculty and Staff - Management of Service Organizations (M.A)

Dr Keren Mazuz, (MA, PhD) is a medical anthropologist, the head of the M.As degree program in management at Hadassah Academic College, Jerusalem. Her main areas of scientific interests are anthropological, interdisciplinary research and cross-cultural ethnography about elderly care, assistive technology and social robotics, care and cure arrangements, dementia care, human behaviors and emotions, social robotics in Japan. 

מבין פרסומייה האחרונים:

1. Mazuz K. & Biswas, S. (2022). Co-designing technology and aging in a service setting: Developing an interpretive framework of how to interact with older age users, in Gerontechnology 21:1. https://doi.org/10.4017/gt.2022.21.1.475.03

2.     Mazuz K., Biswas, S., and Lindner, U. (2020). Developing Self-Management Application of Fall Prevention Among Older Adults: A Content and Usability Evaluation. Front. Digit. Health, 2:11. doi: 10.3389/fdgth.2020.00011 (Impact factor:2.483)

3. Mazuz, K. Yom-Tov, E. (2020). Analyzing Trends of Loneliness Through Large-Scale Analysis of Social Media Postings: Observational Study, JMIR Ment Health, 20;7(4):e17188.doi: 10.2196/17188. (Impact factor 2020, 3.54)

Dorot Journal (2022):  https://dorotmagazine.co.il/?p=3844

Globs Journal (2020): https://www.globes.co.il/news/home.aspx?fid=12386

Globs Journal (2019):https://www.globes.co.il/news/article.aspx?did=1001294503

lecture about social robotics in Japan (2022):  https://www.facebook.com/gerontologyil/videos/1070379937161887/

Dr. Aviv Ze'evi Balasiano is a senior executive in innovation and technology, with over 25 years of experience at the intersection of academia, industry, and government. He serves as Vice President and Head of the Technological Infrastructure Division at the Israel Innovation Authority, where he leads national programs in quantum technologies, advanced manufacturing, advanced computing, and international scientific cooperation. Alongside his professional role, Dr. Ze'evi holds a Ph.D. in Information Systems from Tel Aviv University, and has combined throughout his career senior management positions, entrepreneurship, and the leadership of national and European policy programs.

:Academic Publications
Ze'evi, A. (2008). "The Effectiveness of Online Customer Relations Tools: Comparing the Perspectives of Organizations and Customers." Internet Research, Vol. 18, No. 3.

Freddy's professional experience is in the field of software development, and he has performed a variety of roles, from software development in high-tech companies to development management in a variety of companies. He currently manages the products division of the Civil Service Commission and is the founder of the start-up company Paths.careers.

He has extensive experience in algorithms development for the industry, mainly in optimization and constraint satisfaction problems, and experience in building machine-learning models.

Freddy has a bachelor's degree in business administration, a master's degree in industrial management, and a doctorate in data science from the management department of Bar Ilan University. Currently studying for a master's degree in software engineering

Upon completion of my architecture studies at the Technion - IIT with honours, I began working as an architect in conservation, and as an environmental planner at SPNI - Society for Conservation of Nature. 

Experiencing actual architectural practice raised questions which brought me back to the academic world and design research. My Msc thesis "On Un/Certainty In Digital Architectural Design" was awarded the Technion Research Excellence Award and is an investigation into the conventional view that the architectural design process is a controlled-based process, thus questioning the digital AI based design process, in which designers consciously decide to give up control as part of the creative process. The research is centred around a case study in digital design. 

This study led me to expand the project further as part of a PhD  in University College London, The Bartlett School of Planning, Energy and Environment. My doctorate, supervised by Prof. Philip Steadman, focuses on the digital pioneers, the initial major designers and artists to use generative AI in order to enhance creative thinking in the practice of design. During my years in London, I taught in the Master's program at the Bartlett, AAC- Adaptive Architecture and Computation.

Today I am a member of the Art Society Computer, whose members are artists and researchers from various disciplines, and I continue to pursue my research interest in the application of AI as part of a dialogue that can empower human creative thinking. I am a lecturer in Tel Hai College, where I am interested in exploring innovative teaching AI based methods, and working on my book on dialogical thought and generative design.