Dr. Baruch Leshem from the Department of Government, Communication and Diplomacy has published a new opinion article in Ynet; the article examines the role of polling and data-driven strategy in Israel's 2026 elections.
It compares the campaign approaches associated with Benjamin Netanyahu and Gadi Eisenkot.
The article revisits Arthur Finkelstein's influential 1996 strategy and explores how Steve Miller applies similar analytical methods today.
It argues that insights from polling, especially among undecided voters, are shaping both campaigns.
Read the full article here: https://www.ynet.co.il/news/article/bkq8561ngg#google_vignette
