Photography Studies that Prepare You for the Real Industry
Photographic communication is one of the fastest-growing and most in-demand fields in the Israeli and global job market. In our new and updated curriculum, you develop a strong visual language, gain professional-level skills in still photography, video, simulations, and interactive media, and learn to work with cutting-edge technologies shaping today’s media environment, including virtual worlds, interactive interfaces, and more.
But the program goes beyond technical training. Here, we develop the creative and critical thinking that helps you stand out in the creative industries and the job market. You graduate with a diverse, professional portfolio, with strong ties to the industry, and real-world, practical tools for building a career.
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Fifty Years of Excellence in Photography Education. Experience That Speaks for Itself.
The Department of Photographic Communication at the Jerusalem Multidisciplinary Academic Center (formerly Hadassah Academic College) is one of the most respected and established photography programs in Israel. But experience here does not mean standing still. Our program has undergone a complete renewal and today offers one of the most innovative and relevant study tracks in the field, with content continuously updated to align closely with industry developments.
Here, we combine decades of experience with contemporary thinking, advanced technology, and a practical approach oriented toward employment and professional futures.
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At the Forefront of the Photography and Visual Media Industry
The world of photography and visual media is evolving at a remarkable pace, and our program evolves alongside it. Photography studies at the Jerusalem Multidisciplinary Academic Center combine strong classical foundations in photographic techniques with direct exposure to the industry's technological frontier, including artificial intelligence, virtual reality, augmented reality, visualization, and three-dimensional media.
Our graduates complete the program with a solid grasp of advanced photographic tools and the confidence to work effectively in the visual media environment, which shapes the future.
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A Prestigious Department that Opens Doors in the Industry
The department’s long-standing and well-established tradition, combined with an innovative spirit and a constantly evolving curriculum, make our photography program an excellent starting point for a creative and diverse career. Those who aim to become professional visual creators in the media industry find here a solid foundation, advanced tools, and a professional environment that helps move them forward.
Why Study Photographic Communication with Us?
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A Long-Established and Proven Institution. Study photography at the most established program in Israel, with over 50 years of experience training leading professionals. Our reputation has been built over generations of graduates who have become recognized names in the photography and visual media industry, both in Israel and internationally.
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Advanced Techniques from Day One. Our photography program covers all the professional techniques required by the industry: still photography, video, visualization, three-dimensional media, and artificial intelligence. Students go beyond basic introduction and gain deep, hands-on mastery of the tools that open doors in the job market.
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At the Cutting Edge of Visual Technology. The photography and visual media industry is evolving at a rapid pace, and we make sure to stay one step ahead. Our students are exposed to the most innovative technologies in the field, including virtual reality, augmented reality, artificial intelligence, and unique applications in visual creation. The program also emphasizes connections with high-tech industries, giving students insight into professional workflows and emerging technologies that shape both creative and commercial visual media. Graduates leave the program positioned at the forefront of the industry, with a clear competitive advantage.
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Marketing Tools for the Digital Age. A professional visual creator today also needs to understand marketing. That’s why our photographic communication program includes in-depth training in creating compelling visual content, building digital campaigns, and analyzing target audiences. These skills prepare graduates not only to be strong creators but also to promote themselves and their work effectively.
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Industry Experienced Faculty. Our instructors and lecturers not only teach photography, but they also practice it as part of their professional lives. All come from the fields of photography, advertising, and media, bringing extensive professional experience, strong industry networks, and insights not found in textbooks. In our classrooms, the distance between academic study and the professional world is virtually nonexistent.
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Comprehensive Preparation for the Job Market. Our program is tailored for the professional job market. The curriculum combines theoretical learning with hands-on workshops in fully equipped studios and the development of a strong, diverse professional portfolio over the course of study. By graduation, students not only earn an academic degree but also gain the experience and practical skills necessary to launch their careers immediately.
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Internships at Leading Companies. One of the main benefits of studying photography with us is the practical internship integrated into the program. Students gain professional experience at leading companies and studios, in photography, advertising, and visual communication, while still enrolled. This hands-on, real-world experience offers valuable insights into the professional world, helps develop lasting industry connections, and enables students to start building their resumes well before graduation.
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Jerusalem: A Hub of Culture and Visual Creativity Jerusalem is not just a place; it is a wellspring of inspiration. The Jerusalem Multidisciplinary Academic Center is situated in the heart of a city that acts as a unique hub of culture, art, and history—an environment that fosters creativity and provides opportunities to engage with exhibitions, festivals, and cultural projects unlike anywhere else. Studying photography in Jerusalem is an experience in itself.
What do we study in the Photographic Communication Program?
The department’s curriculum at the Jerusalem Multidisciplinary Academic Center is designed so that every student develops both broad knowledge and genuine professional depth across the fields of photography and visual media. The program offers comprehensive professional-level training in still photography and video production, including portrait, fashion, product, culinary, and documentary photography, among others.
At the same time, students are introduced to and work with advanced media technologies, including virtual and augmented reality, visualization, interactive media, and the integration of artificial intelligence in visual creation. The program also includes professional-level video editing and image editing, alongside training in advanced applications such as visual effects and high-level digital image processing.
Photography studies at the Jerusalem Multidisciplinary Academic Center open the door to a wide range of career paths, both in the high-tech and digital industries and in public institutions and governmental organizations. Alongside advanced technical and technological training, the program cultivates deep creative and critical thinking that forms the foundation for a successful career in the visual industries.
The Internship Program: Your First Step into the Industry
One of our key advantages of studying with us is the unique internship program offered to students in their final semester. The program, led by Yoram Reshef, includes about 100 hours of professional internship experience conducted in partnership with leading photographers, organizations, and institutions active in Israel's technological and visual fields.
The internship program embodies the Department's core values: fostering genuine connections to the professional world and integrating academic learning with real-world experience. Even before graduation, students gain firsthand exposure to the job market, explore a wide range of professional paths, and acquire the tools and insights needed to shape a clear career path.
Approximately fifty organizations across the field take part in the program. Their participation demonstrates a strong vote of confidence from the professional community in the reputation and quality of graduates from the Department of Photographic Communication at the Jerusalem Multidisciplinary Academic Center.
Frequently Asked Questions About Studying Photographic Communication
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Is There a Difference Between a Degree in Photographic Communication and a Degree in Photography?
Yes, there is a significant difference. While a degree in Photography focuses mainly on developing technical skills, a degree in Photographic Communication is a broader, multidisciplinary program that trains students to become professional visual creators with a broader perspective and a diverse skill set across the visual, media, and marketing fields.
A Photography degree emphasizes techniques such as color composition, lighting, camera angles, and the use of professional equipment. In contrast, a Photographic Communication degree covers all of these areas and extends into multidisciplinary studies that encompass every aspect of visual creation. It is a comprehensive program that prepares professionals to produce diverse and impactful visual content. -
What Are the Areas of Study in the Photographic Communication Program?
Students in the Photographic Communication program gain hands-on and theoretical knowledge across a wide range of areas, including:
· Still photography and video production
· Documentary and commercial photography
· Video editing and post-production
· Computational photography and interactive applications
· Digital visualization and three-dimensional media
· Virtual reality (VR)
· Artificial intelligence (AI) in visual media
· Sound and audio production
· Marketing strategy and business management
· Portfolio development
· Professional internship program
This comprehensive curriculum equips students with both technical mastery and the creative, professional, and strategic skills needed for a successful career in visual media.
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What Is the Tuition Fee?
Tuition at the Jerusalem Multidisciplinary Academic Center is set at the standard university level.
* Eligible students may receive a tuition refund for their first year of study under the law supporting the integration of discharged soldiers.
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How Long Is the Program?
The program lasts two and a half years and comprises six semesters.
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What Are the Admission Requirements for the Photographic Communication Program?
Admission to the Photographic Communication program requires a complete matriculation certificate with a passing grade in English of at least 4 units or a completed preparatory program. Additionally, candidates must attend a personal interview with the department. It is recommended to check the full and current admission requirements on the dedicated page of the program’s website.
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What Career Opportunities Are Available to Graduates of the Photographic Communication Program?
Graduates of the Photographic Communication program pursue careers in various fields within media, creative industries, and technology. The professional training prepares them for roles as video editors, motion designers, fashion and culinary photographers, visual content creators, post-production specialists, and digital media experts.
Graduates find opportunities in production companies, advertising and branding agencies, public institutions, commercial enterprises in Israel and abroad, and may also run independent studios.
Furthermore, some graduates enter high-tech and gaming companies, where skills in visual language, digital content creation, and advanced technologies are crucial.
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What Does the Internship Program Include?
The internship program starts in the summer semester of the second year and continues through the third year. Students complete at least two separate internships, each lasting around 100 hours, working with professional organizations, companies, institutions, and leading creators in media and visual arts in Israel. The program connects academic learning with practical professional experience, offering real-world practice, opportunities to network in the industry, and the development of a relevant portfolio to prepare for entering the job market.
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Why Study Photographic Communication at the Jerusalem Multidisciplinary Academic Center?
The Photographic Communication program at the Jerusalem Multidisciplinary Academic Center combines hands-on photography training with advanced visual creation and contemporary media technologies. Students gain experience in video editing, digital visualization, and three-dimensional media while working with innovative tools such as virtual reality (VR), augmented reality (AR), and artificial intelligence (AI).
This combination of academic background, creative education, and a vibrant cultural setting fosters professional development and equips students for a successful career in media and visual arts.
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Is Prior Photography Experience Necessary to Study Photographic Communication?
No prior photography experience is necessary for admission to the Photographic Communication program. However, a strong grade in a design or art subject on the matriculation certificate is advantageous during the admission process. Additionally, applicants must pass a personal interview with the department.
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Who Is the Photographic Communication Program Designed For?
This program is perfect for anyone looking to create impactful images in photography, video, and digital media. It’s tailored for those interested in media and visual arts who want professional training that blends mastery of visual language with current practical skills.
Whether aiming to work as photographers, video editors, creative professionals, social media content creators, or in media, branding, and high-tech companies, the program offers a broad and relevant foundation for today’s content-driven world.
The program is ideal for curious, creative individuals with strong visual thinking skills who want to turn their artistic work into a professional career. After graduation, students can explore opportunities in various fields: advertising and media industries, high-tech and knowledge-intensive sectors, government and public institutions, cultural organizations, research and national heritage, or work independently as professional visual content creators. It offers a path to a creative, stable, and meaningful career, just as envisioned.
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How Is the Curriculum Structured in the Department?
The program is spread over three academic years (six semesters) and is completed in approximately two and a half years:
· Year 1: Two semesters
· Year 2: Two semesters plus a summer semester
· Year 3: One final semester
Career Opportunities
Photography, Media, and Advertising
Photography and Photographic Communication studies at the Jerusalem Multidisciplinary Academic Center (formerly Hadassah Academic College) open doors to success in the fields of photography, media, and advertising. Graduates can pursue a wide range of career opportunities in the dynamic and growing world of visual creation.
Over the decades, the department has developed a strong reputation and a sense of pride through the accomplishments of its graduates, who have gone on to successful careers in photography, advertising, journalism, and visual communication.
High-Tech and Technology Companies
The high-tech industry is increasingly looking for visual creators with strong technological skills. Graduates of the Photographic Communication program, who receive extensive training in visualization, 3D media, virtual reality, augmented reality, and visual artificial intelligence, are highly sought after by top high-tech firms and knowledge-driven industries. The mix of creative thinking and advanced tech skills is exactly what this market values.
Government Institutions, Museums, and Research Centers
Studies in photography and visual media also open doors to sectors that may be less known but offer stable, meaningful, and rewarding careers. Graduates of the Photographic Communication program successfully find roles in government offices, security forces, museums, research institutes, and public institutions involving professional photography, editing, and visual documentation. These jobs combine expertise, creativity, and the chance to make a real impact on society.
International Outlook: Connecting to a Global Field
As part of a broader approach that recognizes the importance of preparing students for today’s global, dynamic, and interconnected professional world, the Photographic Communication program actively develops international collaborations.
The department launches and engages in joint courses and programs with academic institutions, organizations, and industry partners worldwide, including student exchange programs, professional study trips, and workshops. These initiatives provide students with exposure to diverse work environments, different creative approaches, and international professional networks.
Additionally, parts of the program are held abroad, enabling students to participate in projects, workshops, and collaborative programs outside Israel as a key part of their academic and professional development.
Some of these initiatives include projects with partners in Cyprus, the Czech Republic, Germany, Spain, and India. This international involvement offers valuable experience in global teamwork, expands professional outlooks, and helps create connections that can support graduates throughout their careers.
