Faculty and Staff - Management (B.A)

Alon Maharshak, PhD, serves as the head of the Human Resource Management Program within the Management Department at Hadassa Academic College. With a distinguished career marked by extensive experience in HR management, Alon specializes in behavioral and organizational research and development. Holding a PhD in cognitive science, his expertise delves into the psychological aspects of decision-making and influence models.
Throughout his professional journey, Alon has held pivotal leadership and professional roles at esteemed institutions. Notably, at the Behavioral Science Department of the Israel Prime Minister's Office, he led initiatives in organization performance appraisal, conducted research and development on selection and evaluation tools, and provided counseling services to enhance organizational processes and support executives. Moreover, Alon has garnered valuable insights managing psychology research departments within artificial intelligence companies, focusing on the convergence of human psychology and technological advancements. Later, Alon contributed significantly at the Israel National Institute for Testing and Evaluation, pioneering innovative methodologies for assessing cognitive abilities and psychological traits, while also sharing his expertise through academic courses at SCE.
In each capacity, Alon has established comprehensive professional guidance and training systems tailored to the specific domains. His approach to work is characterized by professionalism, employing a multidisciplinary perspective, fostering integration, and cultivating strong partnerships to deliver impactful results.

Dr. Arie Fishbein, B. General in the reserves and former commander of the air defense systems. Lecturer in the Israeli academy for about 14 years for a bachelor's degree in marketing and a master's degree in business administration. He has extensive business experience in the positions of CEO and director of several organizations

CURRICULUM VITAE

1. Academic Education

• 2019-2021: PhD Candidate at the Business Management Dept., Ben-Gurion

University

• 2018-2019.: Organizational Consulting Certificate studies, Bar-Ilan University

• 2001–2002: Haifa University, MBA, Marketing; received the Lord Jacobs Award.

• 1993-1997: Technion, Master’s degree in Engineering.

• 1988-1992: Technion, B.Sc. in Chemical Engineering, Cum Laude.

3. Academic Employment

 2020-2021: HR and Organizational Behavior lecturer at the Hadassah Academic College, Ono Academic College, and Ruppin Academic Center

6. Public / Professional occupations

2018-Present: Training coordinator at the Social Involvement and Entrepreneurship unit, The Ruppin Academic Center

2015 – 2018: Customer Relations Manager, Shine Security Ltd.

2012 – 2015: Key Account Manager, Anlit Ltd.

2009 – 2012: Export Manager, BD department, Trima Ltd.

2006 – 2009: Account Management and Business Development – Communications Dept. – Bartek

2003 – 2005: Account Management and Business Development – Aerospace and Defense Dept. Bartek

2000-2003: Product Manager, Marketing Team, Way2call ltd. (VoIP)

1992 - 1998: - Israeli Air-Force (IAF) – Academic Reserves officer ('Atuda') – Last position, senior officer, the IAF Non-Destructive Testing (NDT) headquarters

Dr. Aviv Ze'evi Balasiano is a senior executive in innovation and technology, with over 25 years of experience at the intersection of academia, industry, and government. He serves as Vice President and Head of the Technological Infrastructure Division at the Israel Innovation Authority, where he leads national programs in quantum technologies, advanced manufacturing, advanced computing, and international scientific cooperation. Alongside his professional role, Dr. Ze'evi holds a Ph.D. in Information Systems from Tel Aviv University, and has combined throughout his career senior management positions, entrepreneurship, and the leadership of national and European policy programs.

:Academic Publications
Ze'evi, A. (2008). "The Effectiveness of Online Customer Relations Tools: Comparing the Perspectives of Organizations and Customers." Internet Research, Vol. 18, No. 3.