Hadas Ben-Eli | Optometry (B.Optom), 2000

From a small farming community in northern Israel to becoming one of the country’s leading voices in optometry and public health, Dr. Hadas Ben-Eli’s journey reflects professional excellence, leadership, and a deep commitment to patient care.

Hadas grew up in a farming family shaped by hard work and perseverance. Her parents, both immigrants from Morocco, managed the family farm while earning degrees in social work — an example that inspired her own educational path. Originally considering studies in biology, Hadas was encouraged by an advisor to explore the Optometry Department at the Jerusalem Multidisciplinary College (JMC), a decision that ultimately changed her life. She was especially drawn to the program’s strong clinical focus and early hands-on experience with patients.

After graduating, Hadas pursued advanced degrees at the Hebrew University of Jerusalem, earning an M.A. in Brain and Behavioral Sciences and a Ph.D. in Public Health. While pursuing her degrees, she simultaneously began her career as an optometrist and lecturer. Today, she serves as the Head of the Department of Optometry at JMC — leading the very department from which she graduated. Returning to JMC first as a faculty member and later as department head is something she describes as a tremendous personal and professional source of pride.

Alongside her academic leadership, Hadas has become a driving force in integrating optometrists into Israel’s hospital system and strengthening collaboration between optometry and ophthalmology. Through her work with Hadassah Medical Center and healthcare providers across the country, more than 60 optometrists have been integrated into hospitals and clinics, including in peripheral communities such as Beit Shemesh and Netivot.

Following the events of October 7, Hadas helped lead a nationwide initiative bringing together optometrists, ophthalmologists, and healthcare professionals to address trauma-related eye care needs, particularly for children. The guidelines developed through this collaboration were later adopted by Israel’s Ministry of Health as official policy.

Much of Hadas’s work today focuses on improving continuity of care in Israel’s periphery.  She also leads training programs for optometrists in hospital settings and continues advocating for greater professional recognition of optometrists in both research and clinical care.

A mother of six boys, Hadas credits JMC’s family atmosphere and diversity as central to her experience. Even during difficult times, she says, the college remains “a peaceful bubble” where people from different backgrounds support one another with mutual respect and care.

We are proud to spotlight Dr. Hadas Ben-Eli — Head of the Department of Optometry at JMC and a distinguished alumna whose leadership continues to shape the future of healthcare and education in Israel.