Contact List

Alon Maharshak, PhD, serves as the head of the Human Resource Management Program within the Management Department at Hadassa Academic College. With a distinguished career marked by extensive experience in HR management, Alon specializes in behavioral and organizational research and development. Holding a PhD in cognitive science, his expertise delves into the psychological aspects of decision-making and influence models.
Throughout his professional journey, Alon has held pivotal leadership and professional roles at esteemed institutions. Notably, at the Behavioral Science Department of the Israel Prime Minister's Office, he led initiatives in organization performance appraisal, conducted research and development on selection and evaluation tools, and provided counseling services to enhance organizational processes and support executives. Moreover, Alon has garnered valuable insights managing psychology research departments within artificial intelligence companies, focusing on the convergence of human psychology and technological advancements. Later, Alon contributed significantly at the Israel National Institute for Testing and Evaluation, pioneering innovative methodologies for assessing cognitive abilities and psychological traits, while also sharing his expertise through academic courses at SCE.
In each capacity, Alon has established comprehensive professional guidance and training systems tailored to the specific domains. His approach to work is characterized by professionalism, employing a multidisciplinary perspective, fostering integration, and cultivating strong partnerships to deliver impactful results.

Tali Nathan Malinoff is a Ph.D. candidate in the Department of Public Policy and Management of the Faculty of Management at Ben-Gurion University in Israel. Her work deals with the intersection of urban management strategy, public service marketing, innovation, a healthy lifestyle and behavioral economics. Her objective is mapping the actions that define the local authority's policy of encouraging a healthy lifestyle and assessing its success in tailoring its messages to various groups.
Since 2020, she has been a lecturer in the Department of Management and Public Policy at Ben Gurion University. She teaches a course entitled Innovation in Local Government and is a teaching assistant for several courses including Public Management, Management and Policy in Local Government, Values-Based Leadership, and Leadership and Management.
Tali is a Graduate of the Cadets for Local Government program of the Israeli Ministry of the Interior and the Atidim Association for local government positions. From 2016 to 2020, she worked as a consultant to the CEO of a municipality in Israel. This experience motivated her to investigate the issue, with the aim of promoting the well-being of society and reducing disparities, especially in the peripheral areas of the country.

Dr Keren Mazuz, (MA, PhD) is a medical anthropologist, the head of the M.As degree program in management at Hadassah Academic College, Jerusalem. Her main areas of scientific interests are anthropological, interdisciplinary research and cross-cultural ethnography about elderly care, assistive technology and social robotics, care and cure arrangements, dementia care, human behaviors and emotions, social robotics in Japan. 

מבין פרסומייה האחרונים:

1. Mazuz K. & Biswas, S. (2022). Co-designing technology and aging in a service setting: Developing an interpretive framework of how to interact with older age users, in Gerontechnology 21:1. https://doi.org/10.4017/gt.2022.21.1.475.03

2.     Mazuz K., Biswas, S., and Lindner, U. (2020). Developing Self-Management Application of Fall Prevention Among Older Adults: A Content and Usability Evaluation. Front. Digit. Health, 2:11. doi: 10.3389/fdgth.2020.00011 (Impact factor:2.483)

3. Mazuz, K. Yom-Tov, E. (2020). Analyzing Trends of Loneliness Through Large-Scale Analysis of Social Media Postings: Observational Study, JMIR Ment Health, 20;7(4):e17188.doi: 10.2196/17188. (Impact factor 2020, 3.54)

Dorot Journal (2022):  https://dorotmagazine.co.il/?p=3844

Globs Journal (2020): https://www.globes.co.il/news/home.aspx?fid=12386

Globs Journal (2019):https://www.globes.co.il/news/article.aspx?did=1001294503

lecture about social robotics in Japan (2022):  https://www.facebook.com/gerontologyil/videos/1070379937161887/

Accountant and and Lecturer in Managerial Accounting

Engages in strategic consulting,building marketing plan and its implementation in organizations and performs business tests, marketing and economic evaluations for Equity investors.
Lecturer and instructor of courses in the fields of marketing and economics and develops academic programs.