Liran Elbaz Bloch
Head of the Inclusive Industrial Design Department | Senior Lecturer | Industrial Designer and Design Researcher
Liran Elbaz-Bloch is the Head of the Inclusive Industrial Design Department and a Senior Lecturer in the field of design. She is an industrial designer with two decades of experience in product design, service design, and user experience.
Her work spans diverse domains, including consumer products, broadcast and satellite television systems, user interfaces for global markets, healthcare design, toys and textiles, furniture, Judaica, autonomous retail environments, and exhibition pavilions for international trade shows. She has led the design of complex products and systems, and her works have been exhibited in over 30 exhibitions in Israel and abroad, alongside winning international design awards and holding registered patents in both the United States and Europe.
Alongside her professional practice, Liran leads extensive academic initiatives: curriculum reform, the establishment of laboratories, the development of digital knowledge repositories for students, and the advancement of local and international collaborations with leading institutions in Israel, Hungary, Germany, India, Cyprus, and the Czech Republic. Her approach combines design thinking, qualitative research, and a systemic understanding of social and cultural contexts.
She is currently involved in two applied research projects:
• Developing communication tools for children on the autism spectrum during diagnostic and treatment processes
• Improving patient experience in optometric examinations, in collaboration with the clinical units at the Jerusalem Multidisciplinary College
Liran sees design as a means to understand people, build trust, and create meaningful change in user experience, culture, and community. Her academic and professional work is grounded in a combination of research depth, contemporary practice, and a broad social perspective that places human diversity at the center of every design process.
2024 – Drill Toy, Design Patent No. USD1049261S1, RedTool Box Ltd.
2023 – Drill Toy, Design Patent No. USD989887S1, RedTool Box Ltd.
2019 – Bulldozer Toy, Design Patent No. 29663928, RedTool Box Ltd.
2019 – Excavator Toy, Design Patent No. 29663931, RedTool Box Ltd.
2019 – Dump Truck Toy, Design Patent No. 29663923, RedTool Box Ltd.
2010 – Multi-Purpose Wheelbarrow, Publication No. EP2030863A3, Keter Plastic Ltd.
2009 – Multi-Purpose Wheelbarrow, Publication No. EP2030863A2, Keter Plastic Ltd.
Collaboration with the Optometry Department (JMC)
Co-investigator in an applied research project aimed at improving patient experience in optometric examinations, in collaboration with Dr. Hadas Ben Eli, Dr. Naamati-Schneider, Shimrit Hasson, Zohar Shalev, Dr. Rachel Eichler and the clinical teams of the department.
Collaboration with the Behavioral Sciences and Optometry Departments (JMC)
Co-researcher in a multidisciplinary project developing communication tools for children on the autism spectrum to support diagnostic and treatment processes. Partners include:
Dr. Shani Oppenheim-Weller, Dr. Ayelet Noam-Rosenthal, Dr. Liat Gantz, Avi Faybish, and Ifat Keinan.
International academic collaboration – University of Moratuwa, Sri Lanka
Invited workshop and External Examiner for graduation projects.
Israel Antiquities Authority Practicum and applied collaboration developed with Dr. Yuval Baruch and Prof. Kenneth Segal.
Hadassah Mount Scopus Hospital
Academic collaboration through the seminar “Design in the Medical Environment”, in which students address real-world challenges in patient communication and information accessibility within clinical settings, in collaboration with Ifat Keinan.
• Information design and visual communication for healthcare, education, and public systems
• Healthcare and rehabilitation design, with emphasis on patient experience
• UX/UI design for broadcast, streaming, back-office systems, and technology products
• Design for children - age-appropriate experience and material design, and accessible communication for children in medical and educational contexts
• Innovation, creative processes, and research-through-design
