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Ori’s exceptional talent as a storyteller is reflected in his precise direction and unique visual world he creates. Throughout his career, he has developed a diverse cinematic taste, bringing fresh ideas and extensive knowledge in visual effects and post-production to the editing room. He has a deep understanding of photography, lighting, editing, and design, which enables him to bring a cinematic approach to projects from various content worlds. His pleasant and calm demeanor allows him to maintain precision and professionalism in every project. Ori founded ZOA Films, where he served as the creative director and directed commercials, films, and music videos. Additionally, during his time in the army, Ori served in the intelligence filming unit and later studied cinema at Tel Aviv University. His portfolio includes advertisements for leading brands and major marketing agencies.